AA Drink becomes newest partner of World Padel Tour Amsterdam Open

AA Drink has signed a contract committing the sports drink specialist to the World Padel Tour Amsterdam Open for two years. As partner of this international padel tournament, AA Drink is positioning itself even more emphatically within the padel world.

AA Drink has previously signed a contract with KNLTB Padel, whereby they will be visible at Copa de Padel, among other events. Claire Pastoor, Brand Manager at AA Drink: "AA Drink is focusing more and more on the individual athlete, which for us also includes the padel player. This led to the partnership with the World Padel Tour Amsterdam, the largest padel event in the Netherlands, reaching out to top athletes, padel lovers and amateur players. The Wildcard tournament of World Padel Tour Amsterdam is therefore an important part of our strategy." Last month AA Drink launched a new 'Ready for More' campaign, which brings its sports drinks to the attention of individual athletes. AA Drink assists athletes before, during and after activity.

John van Lottum, tournament director of the World Padel Tour Amsterdam Open: "We are delighted with AA Drink becoming one of our partners. A recognizable, authentic sports brand, which will help the padel sport to develop even further."

World Padel Tour Amsterdam Open will be organized for the first time in the Netherlands this year. The best padel players in the world will come to the Centrale Markthal in Amsterdam from 28 September to 2 October for this international tournament.

AA Drink

AA Drink is part of the family-owned company United Soft Drinks. The sports drink specialist has a wide range of functional sports drinks. AA Drink is active in the sports world and is a partner of KNLTB Padel, the Johan Cruijff Foundation, Golazo, Le Champion and the Stichting de 7-heuvelenloop, among others.

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